The Game Changer Guide to Branding
In case you don't know me, I'm a forward thinker. I'm always "what's next"-ing myself and my colleagues, looking beyond the realm of what's trending to what's up and coming. That is the backbone of what launched this business, and what brought me here today to write this blog.
I've been thinking a lot about the brand strategy side of my business. I've been doing a lot of behind the scenes work and I've been left wondering what is branding without the proper strategies, outlines, and maintenance a business needs to effectively impact a clients perception, emotion and loyalty? Three things that are vital to repeat business and growth.
Let me be more specific. I'm talking about influencing action through creative decisions. I'm also talking marketing initiatives, content ( both visual and text), valuable offerings, community building incentives and projects, email newsletters, customer service and any other single thing, a business owner does, to impact a clients opinion. Imagine never having to worry about finding your audience again because they're already impatiently waiting for your next move.
So now we're talking a whole lot more than logos and fonts, right?
I've been pulled to share more valuable information, and I want to really focus on educating and coaching more small business owners. So every week I am going to put out a Game Changer Guide to one branding task. Sometimes they'll be free, and other more in depth offerings will be up for purchase in the shop!
Hooray House was founded on the idea of celebrating every business and it's originality, by helping biz owners like you, find their magic. This magic is the difference maker and the game changer. This magic is the strategy behind the pretty colors and the flashy photos. I have a very comprehensive method that challenges my clients to define what makes their business so special. Together we architect their business empire to effectively provide a brand experience that builds community and converts sales.
Branding isn't something you do once and forget. It requires near constant maintenance to upkeep and enforce the culture and values you first outlined when you started. In an effort to more adequately explain the importance of these tasks I'm relaunching my blog! HOORAY! The Game Changer doesn't officially kick off till next week, but in the mean time I have an exciting offer. Today is the last day to get your hands on Brand with a Plan for the month of September! Stay tuned for more exciting news, information and opportunities to grow your business with me!