Branding Beyond The Superficial Bullshit
I love the pretty part of branding and business marketing!! YES! I die for a good visual strategy, creative direction, brand shoot and marketing campaign!! Literally lose my fucking mind over it!! BUUTTT there’s a much more important piece to branding and business development that most people don’t talk about altogether- the unglamorous side- which is getting FOCUSED and ORGANIZED about your business, what it does, who it’s for, why it’s important and how it’s going to bring MASSIVE value to your people...AND to YOU!
Today is day 2 of #thebizfluence challenge and we are talking about our slogan. Mine is: Business Makeover Magic BUT the graphic above is a close second!
That’s because a lot of business owners get so focused on the “fun” parts of business identity that they completely overlook: systems and processes, service, value, showing up as a human, and eventually they’re so stressed about looking a certain way and upholding that “image” , or so focused on selling like a robot that they lose their inspiration and passion. AND this is exactly why I prefer to reverse engineer brands!
🙌🏼What makes you come alive?
🙌🏼What makes you light up inside and out?
🙌🏼What gets you excited to get to work?
🙌🏼What gives you a thrill to talk about?
🙌🏼What do you look forward to posting about /creating content for?
NONE of this should be hard. If it is, you are 1000% overthinking it.
We’ve talked about providing value to your people plenty of times, but value works both ways! Your business and brand should serve you and fill you up as much as it does your clients. I actually might get more excited about my work than my clients do, but I look forward to watching those lightbulb moments and watching it get easier for them!
I love watching their clarity and focus improve.
I love watching their strategy and content improve.
I love watching their internal systems and processes change so they have more free time and less stress.
I love watching their brand experience and reputation improve.
I love watching their website traffic and income improve!
ALL from branding BEYOND the superficial bullshit MOST people think of when they think about their business identity. Does your brand identity matter? ABSOLUTELY, but not before you set an incredibly clear and intentional business foundation and reputation!!
Businesses need routine maintenance just like a car! Let’s get you an inspection, let’s rotate the tires, let’s clean that sucker out and get you back to feeling excited to get in the driver seat again!
This is exactly why I created The Bizfluence Membership which officially launches August 1st. It’s a place where business owners can get clear and focused, amplify their impact, influence, and income with community and an incredible business reputation! Now I’ll let you in on a secret...I have decided to open the doors to the membership EARLY!!! If you want to be part of this new movement leave me a comment below and then visit the link: www.hoorayhousestudio.com/bizfluence