THE ULTIMATE GUIDE TO POWERFUL BRANDING!
Enough is enough. When it comes to branding we’re concerned with all the wrong things. Branding with power is to brand with confidence and intention. Let’s cut out all the guesswork, and get back to the real priority; making connections and making money. See, it’s not about the intricate details you might think are important. It’s not a matter of choosing between how a twig and a leaf might look next to your logo, but rather deciding which market prefers twigs over leaves, and which demographic is drawn in by foliage to begin with.
It’s about STRATEGY. STRATEGY. STRATEGY. I can’t say that enough. We’re no longer blindly trusting our designers to close their eyes and pick an aesthetic in the dark without background information and research. Or else we’ll find ourselves rebranding at a cost fairly quickly.
Powerful branding has to make sense. “Does it make sense” is THE. MOST. ASKED. QUESTION. I get. DAILY.
Okay, so here's my big idea: along with making sense we might soon learn to be more concerned with WHY we want and need things to make sense, and then HOW to actually maintain that long term. Here's what you need to know and how to shift your perception.
Why you WANT your website to make sense:
You want to look professional and make a lasting first impression.
You want to appeal to your ideal client
You want to book or sell more work.
Why you NEED your website to make sense:
Your who, what, why needs to be instantly available because you have a limited number of seconds to convey your message
A clear message converts clicks and opt ins.
Building a connection also builds a loyal client.
You need your audience to feel informed and impressed
You need that impression to drive them to make a purchase
You need to create an experience that is memorable and helps your audience feel appreciated and valued
You need an informed audience
Why you WANT your Instagram to make sense:
You want your feed to look full and impactful
You want more followers
You want more engagement
You want to convert more paid work from the platform
Why you NEED your Instagram to make sense:
You need your brand to be instantly recognizable and pull in your target audience.
You need your social media presence to work as extension of your website-no discrepancies or hiccups.
First impressions and quality are important to people. Instagram can be a HUGE website traffic driver if you can make a great first impression with quality.
In order to earn , yes, EARN your followers trust and loyalty you must be worth something to them. You need to teach them something, show them something, stick out in their mind for something.
Your feed works (if you plan for it to) as a moodboard that can tell your audience a whole lot in a short few moments, which makes a bigger impact and your account more memorable.
You need followers to return, tell their friends, and refer you!
You need to convert those followers into paying clients and customers.
So as you can see the need vs the want is very different, and we’re potentially wasting a whole lot of time worrying ourselves about all the wrong things. This is exactly why I created Power Brand.
We’re changing the game on how women run businesses, where they run them from and what they look like. We need to change the way we're branding and strategizing to keep pace with this new ecosystem! And while we're very busy bossing it up in our pajamas, paving unknown paths for future women entrepreneurs we're still struggling with our brand consistency! We no longer have to wear a power suit, but our business still absolutely needs one!
SO HERE'S WHAT TO DO!
Separate your goals- there’s tasking and there’s selling. They need to be totally separated in how you approach them First, because selling should always take first priority and second because we’re going about doing both responsibilities with less efficiency than we could. If you need some help organizing your to do list so you can spend more time following leads and closing sales, there’s a guide in my shop. Just click here.
Look back through the needs vs wants checklist above and audit yourself. What’s working? What isn’t? Are you creating content and updates based on needs or wants? Adjust accordingly.
Set new goals based on JUST the needs. How will you impact sales? How can you build trust and loyalty? How can you build a community? Think of some extra special offers that will knock your audience's socks off.
TA-DA! You’ve laid the framework for a new and improved POWER BRAND. Branding with powerful impact and intention! If you need any special assistance you know how to contact me! I’m always available to answer your questions!